Frances Catanio

News editor at Al Jazeera America digital. New Yorker. Film & chocolate lover. Traveler.
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thedailywhat:

RIP Society of the Day: An ad firm is stepping in to help struggling homeowners meets their monthly mortgage payments by offering to pony up cash in exchange for ad space on the side of their house. “I knew the economy was tough,” Adzookie CEO Romeo Mendoza told CNN, “but it’s sad to see how many homeowners are really struggling.”

The company explains the terms of the deal on their site:

Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.

Mendoza expects to paint his first house in the next few weeks.

[cnn / consumerist.]

How completely insane is this? But, hey, sometimes you gotta do what you gotta do. If I were having trouble paying a mortgage, I can’t say I would rule this out. That has got to be an awkward conversation, though.

Homeowner: Hi, so you paint ads on homes with underwater mortgages?

Adzookie: Yes, and we pay your mortgage in exchange.

Homeowner: Do you provide the paint?

  1. evolveordie reblogged this from thedailywhat
  2. salofreakinme reblogged this from thedailywhat
  3. gothicfeverdream reblogged this from thedailywhat and added:
    Really i don’t see much wrong with this. Unless you’re very into the outside of your house that is. But honestly i see...
  4. themayanswereright reblogged this from thedailywhat
  5. aplacefornegativity reblogged this from thedailywhat and added:
    LMAO WHERE DO I SIGN UP AND HOW MUCH CAN I MAKE??
  6. orientalheart reblogged this from everythingisfantastic and added:
    Friggin’ cool.
  7. my-aeipathy reblogged this from thedailywhat
  8. jirowsky reblogged this from thedailywhat and added:
    no hope in this society : /
  9. pon-this-waywayway reblogged this from thedailywhat
  10. everythingisfantastic reblogged this from thedailywhat and added:
    TBH I think that it’s a great idea especially for struggling homeowners. I wouldn’t mind doing it.
  11. katcooo reblogged this from thedailywhat and added:
    omg. rip society indeed.
  12. chxrmander reblogged this from lcdnh
  13. shesaidfollowme reblogged this from thedailywhat
  14. scuzzlebutt reblogged this from 19o1 and added:
    fuck yeah.
  15. jcmoreno14 reblogged this from thedailywhat
  16. erm-okay reblogged this from aliciangshihui and added:
    what a great idea. but if you can afford a house like this in singapore, you’re rich.. so yah.
  17. girlmeetspr reblogged this from thedailywhat
  18. mc-juicy reblogged this from thedailywhat
  19. ribzy reblogged this from thedailywhat and added:
    If I owned a house I’d consider it
  20. chickels reblogged this from tryingtofindthewords
  21. getahalflife reblogged this from thedailywhat