Frances Catanio

Editor, Digital @McKinsey. New Yorker. Film & chocolate lover. Traveler.
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Posts tagged "homeowners"


RIP Society of the Day: An ad firm is stepping in to help struggling homeowners meets their monthly mortgage payments by offering to pony up cash in exchange for ad space on the side of their house. “I knew the economy was tough,” Adzookie CEO Romeo Mendoza told CNN, “but it’s sad to see how many homeowners are really struggling.”

The company explains the terms of the deal on their site:

Here are a few things we’re looking for. You must own your home. It cannot be rented or leased. We’ll paint the entire outside of the house, minus the roof, the windows and any awnings. Painting will take approximately 3 - 5 days. Your house must remain painted for at least three months and may be extended up to a year. If, for any reason, you decide to cancel after three months or if we cancel the agreement with you, we’ll repaint your house back to the original colors.

Mendoza expects to paint his first house in the next few weeks.

[cnn / consumerist.]

How completely insane is this? But, hey, sometimes you gotta do what you gotta do. If I were having trouble paying a mortgage, I can’t say I would rule this out. That has got to be an awkward conversation, though.

Homeowner: Hi, so you paint ads on homes with underwater mortgages?

Adzookie: Yes, and we pay your mortgage in exchange.

Homeowner: Do you provide the paint?